Check out the ad campaign for Taylor Swift's Wonderstruck perfume! Not calling myself a perfume connoisseur or top marketing strategist, but when I heard Taylor Swift was doing a perfume, I had an almost sixth sense about what the overall finished product would be. I had a feeling the bottle would be a deep colour with charms being a prominent decorative feature. I was also willing to bet good money that the ad campaign would be all floaty and romantic - because that's the Taylor Swift look. As far as Taylor Swift in the perfume biz goes, she is a brand, hence why she is releasing a fragrance; the Taylor Swift 'brand' is all about romanticism and enchantment but it works wonders!
It may be predictable, but it's a winning formula - goodness knows what her army of tween fans would have thought if she donned some leather and got her bad Sandy on! This is a gorgeous campaign from a gorgeous, influential girl and the sales will predictably go through the roof. Looking forward to smelling it too - apparently it has scents of raspberry, vanilla, peach and sandalwood; yum!
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