You know the excitement of the September issues is over when the October mags start to surface. Still, this year was a blinder in terms of magazine's outdoing themselves - and each other. It's interesting that Vanity Fair didn't play their Angelina card in September, after all the woman is a proven winning formula for magazine sales. But then again, having a newly separated Jennifer Lopez on their cover with the promise of an exclusive tell-all interview was pure gold - brilliantly timed and we imagine the sales went through the roof.
Having the Jolie on the front cover without so much as a glimpse of a designer item on a fashion magazine proves the aforementioned Jolie Sales Theory perfectly - her face alone will attract all the non-subscribers to pick up a copy; her eyes are mesmerising! Well played VF!
