Jennifer Lopez Almost Unrecognisable in L'Oreal ad

We don't think we would have guessed in a million years that the beauty fronting this L'Oreal Elvive ad campaign is our favourite Latina American Idol judge, Jennifer Lopez. The 'on the floor' diva looks almost unrecognisable amongst all the airbrushing, don't you think? It's quite a shame because she has such a distinctive, unique and most importantly, instantly recognisable sexy look that could have made the campaign stand out. Instead, it just blends in with the rest of the hundreds of other generic beauty product adverts. It's just basically a pretty girl with nice hair posing pretty for the camera…

Did L'Oreal Lighten Freida Pinto's Skin?

Another controversy today, again concerning that pesky Photoshop. It seems to do a lot more harm than it does good these days, does anyone else agree? Freida Pinto is arguably one of the most beautiful, natural young actresses around these days, so why her face requires anything more than a quick once over with the airbrush is beyond us.

Although it's obvious that her skin is a lot lighter than we know it to be from films and red carpet appearances, it is possible that it could be a genuine trick of the light and the post-prod editing just involved the usual round of over-airbrushing. Who knows; we don't think L'Oreal will admit to actively, purposely making Freida's skin lighter so we guess we'll just have to give them the benefit of the doubt.

See Britney's Criminal Single Cover

It's quite artsy isn't it? There's nothing like a bit of Photoshop over-indulgence to make some artwork stand out. We're looking forward to finally watching the video - it was shot right here in London don'tcha know!

Megan Fox for Giorgio Armani 'Heat'

Another Megan Fox Armani story this week; although this advert is also a little heavy on the airbrushing, it is only to the same degree as all other beauty campaigns so we will let them off on this one. And also because Miss Fox's beauty is still evidently captured in the picture.

Megan Fox's beauty aside, the limited edition Heat collection looks like it's going to be perfect for the summer. We guarantee the sheer bronzer will be an instant favourite, as will the 'eyes to kill' waterproof mascara. We're glad to see a lot more collections that focus on earth tones emerging for the summer.

Check out all the product on the official Armani Beauty website. 

Megan Fox's Georgio Armani Regenessence advert

At least, we think it's Megan Fox. We really like how they've toned down the make-up and stripped back the hair and kept it nice and simple - it is a beauty product advert after all, the last thing you need is a heavy base of make-up. 

Our only criticism is that the guys in post-production sadly still felt the need to overly-Photoshop her face, so much so that it takes away Megan's natural beauty so it barely looks like her. Again, if they had a preconceived idea about what the person in the advert should look like, shouldn't they have cast a more appropriate person who fit their vision than hire one of the most famous and most beautiful celebrity women of the moment and Photoshop her face into oblivion? Just saying. Either way, Megan Fox still looks flawless, but we still think she would have done with a touch less airbrushing. What do you think?

Elisabetta Canalis goes naked and airbrush-less for PETA

There seem to be a lot of Photoshop blunders hitting the press recently, but one model who doesn't want the airbrushing treatment is George Clooney's gorgeous girlfriend Elisabetta Canalis. And she doesn't even need it.

Rihanna's Reb'l Fleur ad censored in Kuwait

Censoring is something Rihanna has had to get used to a lot lately. Her racy performance on the X-Factor final last year came under fire for being too provocative, her single S&M had many of its saucy words words removed for commercial air-play, and now her debut perfume ad has been censored in Kuwait.

The Reb'l Fleur advert wasn't the most provocative of images, but Middle Eastern newspapers felt the need to cover her exposed flesh with a Photoshopped closed robe. What do you think of the altered image? It was hardly racy in the first place, but if that's what it takes to get her ad in the paper as opposed to it being overlooked and banned altogether, then we're all for it.

Kate Middleton covers Grazia magazine

And you thought the wedding hysteria ended when they said 'I do'. Kate Middleton, now known as the Duchess of Cambridge graces the front of Grazia magazine in what we think is the best post-wedding front magazine cover to date. It's very Sex Pistols, isn't it, which is obviously the look they were going for, so, mission accomplished guys! (If we're being picky though, we feel there was absolutely NO need whatsoever to Photoshop her waist which is sooooo minuscule anyway!)

Miu Miu's ad under fire

Another day, another controversy in the fashion world. If it isn't one fashion house suing another, or yet another photoshopping scandal (ahem, Victoria's Secret), then it's ad campaigns being complained about for one reason or another. 

American Apparel has had its fair share of scandal surrounding its ad campaigns, but they have steered clear of this so-called scandal. Miu Miu has come under fire for the above campaign, as many people believe the model in the advert (23-year-old Kasia Struss) is 'too thin' and as a result, the advert should be banned as it promotes others (presumably impressionable young people) to be 'irresponsible.'

These accusations even seem ludicrous to the Advertising Standards Authority, which says a lot as they are usually quick to get on the banning bandwagon so to speak, as they have banned Diesel's Be Stupid Campaign and Beyonce's steamy Heat commercial. 

The ASA revealed in a statement that they did not deem the advert to be any more 'irresponsible' with the representation of skinny models than any other advert, and that they believed the lighting, make-up, outfit and photoshop were all factors contributing to Struss appearing as thin as she did. 

Thoughts?

Zooey Deschanel in the latest Rimmel London ad

Or is it? Does this even look like Zooey Deschanel?

This isn't the first Rimmel campaign the 500 Days of Summer actress has fronted, but it is the first where her face has been so overly Photoshopped and distorted that she's barely recognisable. 

We had to do a triple take to make sure we weren't seeing things when we first saw this campaign. If there was a specific look the people at Rimmel were searching for, don't you think they should have just hired a model that naturally possessed the image they were looking for, instead of taking away every original feature that makes their celebrity endorser unique? 

Just when we thought the beauty world was taking a giant step forward with the release of the first unretouched make-up campaign, it seems to be taking a step back. 

Fans of Rimmel and Miss Deschanel we are; fans of this current campaign we are not.  What do you think?

The first unretouched make-up ad campaign

Make Up For Ever appear to have gone where no make-up advertising campaign has gone before..or rather, not gone.

In a bid to gain publicity and break away from the Photoshop mould, they admitted to stepping away from the airbrush and releasing an ad which hansn't been retouched in post production. 

We commend what they have done, and hope that others will start to follow suit. Besides, we don't think the model actually needs any retouching anyway, do you?

Kate Winslet's picture and video for Lancome lipstick

It appears that we can't seem to get enough of Kate Winslet these days; but we aren't complaining. 

The ads for her Lancome lipstick campaign have finally emerged, and may we just say that she is looking as fresh faced and flawless as the day she first appeared on our screens. 

Mario Testino puts his lens into action and captures Miss Winslet's natural beauty perfectly. 

Although there has been some retouching for the pictures, there is clearly no need for it. This is one place where Photoshop's duties aren't needed: check out the video for proof of aforementioned flawlessness!