Tuesday, 17 May 2011

H&M use plus size model in latest campaign



Who knew it was possible to go from a thin, tall and extremely well paid (actually the highest paid supermodel according to Forbes) model to a shorter, curvier, lesser known model in the space of one campaign? H&M are covering all bases in a bid to not discriminate against any of their potential customers and have used plus size model Tara Lynn for their latest campaign. 



It's a rather fitting casting seeing as the collection is called Big is Beautiful and ranges from a size 16-30, so using Gisele Bundchen again like they did for their previous campaign wouldn't be a very accurate representation. We're getting all Zooey Deschanel now, but it' really refreshing to see a broader range of women being portrayed in magazines and adverts.

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