Jennifer Lopez Almost Unrecognisable in L'Oreal ad

We don't think we would have guessed in a million years that the beauty fronting this L'Oreal Elvive ad campaign is our favourite Latina American Idol judge, Jennifer Lopez. The 'on the floor' diva looks almost unrecognisable amongst all the airbrushing, don't you think? It's quite a shame because she has such a distinctive, unique and most importantly, instantly recognisable sexy look that could have made the campaign stand out. Instead, it just blends in with the rest of the hundreds of other generic beauty product adverts. It's just basically a pretty girl with nice hair posing pretty for the camera…

Did L'Oreal Lighten Freida Pinto's Skin?

Another controversy today, again concerning that pesky Photoshop. It seems to do a lot more harm than it does good these days, does anyone else agree? Freida Pinto is arguably one of the most beautiful, natural young actresses around these days, so why her face requires anything more than a quick once over with the airbrush is beyond us.

Although it's obvious that her skin is a lot lighter than we know it to be from films and red carpet appearances, it is possible that it could be a genuine trick of the light and the post-prod editing just involved the usual round of over-airbrushing. Who knows; we don't think L'Oreal will admit to actively, purposely making Freida's skin lighter so we guess we'll just have to give them the benefit of the doubt.

Megan Fox for Giorgio Armani 'Heat'

Another Megan Fox Armani story this week; although this advert is also a little heavy on the airbrushing, it is only to the same degree as all other beauty campaigns so we will let them off on this one. And also because Miss Fox's beauty is still evidently captured in the picture.

Megan Fox's beauty aside, the limited edition Heat collection looks like it's going to be perfect for the summer. We guarantee the sheer bronzer will be an instant favourite, as will the 'eyes to kill' waterproof mascara. We're glad to see a lot more collections that focus on earth tones emerging for the summer.

Check out all the product on the official Armani Beauty website.