Karlie Kloss for H&M's A/W lookbook

The H&M By Night collection

Here are four of our absolute favourite pieces from the collection, modelled by the beautiful Emma Maclaren.

Go green with H&M's eco-friendly Fashion Conscious range

And now we present you with more reasons why you should love going green. 

H&M's Conscious Collection is hitting the high street next month, in a bid to promote enviro-friendly fabrics. Natasha Poly looks gorgeous in all of the campaign shots, which were shot by Solve Sundsbo. 

The collection is predominantly white, as it's one of the season's hottest colours (just think how many times you've seen that Dolce and Gabbana white lace top on celebs/on magazine covers) with a few off-white/pale garments thrown in there as well. 

The garments are perfect for summer; now all we need is some warm weather and we'll be good to go. The collection launches on 14 April - put it in your diaries!

Frida Gustavsson for H&M

Yet more H&M campaigns! Last week, we brought you Gisele Bundchen's campaign images for H&M's spring/summer 2011 range, and now it's the turn of Frida Gustavsson. 

The Swedish beauty is seen sporting a number of casual chic looks, including bohemian floaty dresses and gorgeous costume jewellery, including some very enviable cuffs which are the accessory of the season. 

Asa Tallgard has shot the model and the collection beautifully. 

Gisele Bundchen for H&M spring 2011

Spring has sprung and Brazilian beauty Gisele Bundchen is every inch the boho princess in the latest ads for H&M. She clearly puts the super in supermodel in each and every one of these pictures, and is captured beautifully by Daniel Jackson. 

Miss Bundchen is styled by George Cortina from the Spring 2011 H&M range; natural and effortlessly elegant, it's no wonder the world is still obsessed with her. 

Pictures courtesy of H&M