Chloe names Clare Waight Keller as new Creative Director

So the big news to rock the fashion world this morning is that Chloe Creative Director Hannah MacGibbon left her position at the fashion house and has been replaced by Pringle of Scotland Creative Director Clare Waight Keller. MacGibbon has been working with Chloe for almost a decade, firstly assisting Phoebe Philo as the head of the house and then taking over Creative Director since 2008; a statement released this morning said she left to pursue other projects, and the house expressed their gratitude for all she had done during her time there.

Chloe is clearly in safe hands, as Ms Waight Keller has a wealth of experience under her belt, and as well as Pringle of Scotland, has worked with Tom Ford, Ralph Lauren and Calvin Klein.

The new Pringle of Scotland ad campaigns

We're loving these Pringle of Scotland ad campaigns; they're so simple, so obvious, and so, so brilliant. After all, nothing would be possible without the stars of the campaign, so we think they deserve to be centre of attention for once.