Remember aaaages ago we rather excitedly blogged about Balmain designing a brand new, more affordable diffusion line, which would make its debut during the Spring/Summer 2012 season? Well now we can finally give you a sneaky peek at what Pierre Balmain has been cooking up these past few months. It also doesn't hurt to have a hot blonde model and her rock and roll band help you introduce your sister line to the world, so that's exactly what happened.
You can catch exclusive first looks at the collection in the video shot by Inez and Vinoodh. It features Abbey Lee and her band Our Mountain frolicking around to the tune of their song Devil's Banquet, kitted out in some of the signature looks from the collection. You can catch the collection in its entirety on Sunday during Paris Fashion Week…our appetite has been well and truly whet and we can't wait to see more!
This just in - The house of Balmain has just announced that they will be launching brand new menswear and womenswear lines for the Spring/Summer 2012 season. It's set to launch in September and will be named after Pierre Balmain himself. Cannot wait for more on this! The image is taken from the current A/W 2011 collection.
