WATCH A Teaser for Emily Blunt's YSL Opium Ad

Wasn't it only a few weeks ago we announced that Emily Blunt had been named the new face of the controversial Yves Saint Laurent Opium perfume? (The previous ads have been controversial, not the perfume itself, obviously).

Emily Blunt's been a busy lady and hasn't wasted any time - she's already filmed the TV ad, a teaser of which you can see above. And as speculated, she is in fact sharing the screen with a very large feline. She is strutting her stuff down a hallway, followed by a very large and in charge cheetah. She doesn't seem too fazed by it though.... What will happen in the commercial next? We'll just have to wait til December to find out! Oooh, the little teases!

WATCH Eva Mendes Star in Thierry Mugler's Angel Ad

We've seen the early pictures, now it's time for the actual video advertising campaign. What do you think? And if you are enjoying the dulcet, melodic tones in the background, they do in fact belong to Eva Mendez herself. See, not just a pretty face!

Heidi Klum Launches Her Shine Fragrance in Hollywood

That's quite a big bottle there Heidi, you sure you can carry it?! Although we probably won't be buying such a large version, we are more than tempted to try it as we know Heidi Klum won't put her name to something unless it's pure perfection. We love it when advertising goes back to basics and is very literal, so we assume that the mandarins and pears scattered around mean they are incorporated in the smell? If that's the case, we are even more willing to try it!

Freja Beha Erichsen For Valentino's Valentina Fragrance

If it ain't broke, why fix it? That's what we assume Valentino's approach is when it comes to Freja Beja Erichsen and the ads for the Valentina fragrance. The gorgeous Danish beauty has been the face of the perfume for some time now, but why replace her when she is doing such a fine job of it?

Melanie Laurent for Christian Dior Hypnotic Poison

The Poison perfumes from Dior are some of my personal favourite scents, Hypnotic and Pure in particular. This ad campaign featuring the gorgeous Melanie Laurent makes me love everything about that round, red bottle just that little bit more. Hypnotised? We know we aren't the only ones.

Emily Blunt Announced As New Face Of YSL Opium

Congrats to the gorgeous Emily Blunt, as she's just been named the brand new face of Yves Saint Laurent's Opium fragrance. We always get a nice, warm fuzzy feeling of pride when a fellow Brit is snapped up for a huge project.

We do however, know that posing for YSL's Opium hardly ever comes without its fair share of controversy. Remember the infamous Sophie Dahl advert way back in 2000 where the the naked image of her was branded too provocative? And more recently, the Melanie Thierry commercial which got accused of glamourising and promoting the use of ecstasy?

According to WWD, Emily Blunt has already shot the campaigns which were photographed by Romain Gavras and Patrick Demarchelier and apparently she wasn't the only one in the pictures, oh no. A leopard allegedly stars in some of the shots with her which already has us very curious indeed. We should catch a first glimpse of them soon as they're set to land in October.

Daily Style Crush: Beyonce in Roberto Cavalli

There's definitely no sign of Beyonce slowing down even though she currently has a little person growing inside of her. We didn't really expect Ms Knowles to step out in the loose trackies as soon as she revealed her pregnancy to the world though, but we do hope she takes a good rest in the later stages. Beyonce stunned the crowd in New York last night as she launched her brand new perfume 'Pulse' in a mega-mii Roberto Cavalli tunic and jacket. Loving the side plait as well; so chic!

Madonna To Launch Her Own Fragrance?

Madonna's name has been noticeably absent on the celebrity fragrance list, but this could all change very soon. Apparently the Queen of Pop is lined up to collaborate with Coty for her first ever perfume - believed to be simply titled Madonna.  It's about time too, we say! We wonder what it will smell like…

WATCH Emma Watson's FULL Lancôme Commercial!

Ooo, how exciting! Emma Watson's full commercial for Lancôme's Trésor Midnight Rose is finally here! No more teasers, no more sneak peaks; just the whole thing in all its gorgeous Emma Watson-ified glory. Enjoy!

WATCH Charlize Theron in Dior's J'adore Advert

She's back! Obviously Charlize Theron wasn't just going to be a one-time J'adore girl - she did such an amazing job the first time Dior would have to be pretty stupid to replace her so soon! This video is too brilliant for words; it captures, in our opinion, the true essence of not only the fragrance, but the brand in its entirety. Dior clearly weren't content with having just one style icon in their video, oh no. Marilyn Monroe, Grace Kelly and Marlene Dietrich also make an appearance. Intrigued? Watch the video and find out what we mean!

Rihanna's Antonio Berardi Outfit Slammed by PETA

When Ri-Ri toned down her bright red locks, we thought that just for a second, she would have tamed her act and stayed on the good side of the press. But we were wrong. Very wrong. Except we don't know if Rihanna meant to ruffle these feathers the way she has. Let us explain:

Rihanna stepped out in a turquoise feathered top and matching Antonio Berardi trousers when she was in London's Oxford street promoting her perfume Reb'l Fleur. It wasn't provocative but it still offended people, because the top was made of Ostrich feathers, prompting animal rights group PETA to react. 

Sandra Smiley, a spokesperson for PETA, told the Daily Star: "Rihanna is flaunting stolen property, in this case feathers possibly plucked right off their rightful owners' backs. We keep hoping that Rihanna, a victim of violence herself, will learn to open her heart and start empathising with the suffering of others. That includes the animals who are beaten, gassed, electrocuted and poisoned to be turned into fashion accessories."

Yikes. It's the age-old dilemma once again - what does everyone think? 

WATCH The Burberry Body TV Commercial

You've all seen the Burberry Body print ads and avid Rosie Huntington Whiteley fans will have even clapped eyes on the behind the scenes video, but today we're bringing you a video of a different kind. We're bringing you the biggie - the TV commercial in all its glory! Now we know why Christopher Bailey and the Burberry boys saved this one for the big day! 

The commercial was directed by CB himself, shot by photography-god Mario Testino in London (naturally) and even features a song penned and sung exclusively for Burberry by The Feeling. Not content with creating a signature Burberry fragrance with a killer campaign, Christopher Bailey has gone one step further - he's created a new ready-to-wear clothing line just for the perfume. The line is called 'Burberry Nude' and here are a few sneaky shots of it:

Kim Kardashian Strikes Gold in New Fragrance Ad

After yesterday's music video-gate, we're pleased to say that Kim Kardashian is back doing what she does best - looking gorgeous (in the demure way, not the oily butt-cheeks way!) Of course lots of Kims are  better than one, so this is an excellent marketing strategy. Plus, it reiterates the fact that Kim is flawless from every single angle - cue the green eyed monster!

As much as we love the old advert, where Kim went back in time and channelled a vintage goddess, this one just about pips it to the post. We are suckers for gold and sparkle and love the literal interpretation! We have a feeling the boys would be quite fond of this ad too...

Diane Von Furstenberg's new fragrance

Another perfume post today - we spoil you! Miss Diane Von Furstenberg has designed a brand new perfume and it's aimed specifically at the powerful woman. The DIANE fragrance which will appear in eau de parfum format, as well as other beauty products, will have strong scents of both frangipani and violets. You can get your hands on it in October, ladies.

Bar Refaeli for Especially Escada

Bar Refaeli is the face of the brand new Escada fragrance, Especially Escada. The scent was apparently inspired by the smell of 'morning dew glistening on a bright rose' - so expect lots of hints of rose in it. We can't wait to smell it when it officially launches in August. Loving the campaign though - they captured the essence of it perfectly.

Justin Bieber's Someday fragrance commercial

Last week we told you about the Bieber's debut perfume, and now you can see the video commercial in its entirety. Should girlfriend Selena Gomez be worried about the blonde model in the video? It appears not, as the pair were spotted canoodling in the summer sun in Maui - aww. Will you buying Justin Bieber's scent? 

New DKNY Be Delicious campaigns

We are campaign-happy today it seems. A DKNY advert is always well worth blogging about, and these newly released fragrance ads are no exception. Chanel Iman and Fei Fei sun are the newest models to be taken under DKNY's campaign wing, and Regan Cameron has done a fine job photographing these two beauties for a very iconic photo shoot. 

The Be Delicious perfume always remind us of summer; either being on holiday, shopping for a summer wardrobe, or simply sipping Pimms during a summer picnic. Good memories!

Naomi Campbell's Wild Pearl fragrance

She hosted a fantastic charity fashion show ('Fashion For Relief') in Cannes and there are serious rumours floating around that she could well have been asked to be Kate Moss's maid of honour, or at least a bridesmaid, at her wedding. Now another piece of Campbell news; the ad campaign for her Wild Pearl perfume has finally been released. 

Wild Pearl will impressively be the sixth fragrance in Naomi Campbell's perfume range, and the scent is said to e inspired by the shimmer of pearls; hence the mother of pearl design. The tagline is 'just beautiful' - our thoughts exactly.

Kate Moss for Yves Saint Laurent Parisienne

Never one to disappoint, our Kate. Then again, neither is Yves Saint Laurent. Another flawless campaign from the Laurent-Moss dream machine.

Anja Rubik for Elie Saab Le Parfum

Last week we gave you an exclusive sneak preview of the debut Elie Saab perfume in all its aesthetically pleasing glory, and now we're bringing you the sensational advert for it, starring the gorgeous Anja Rubik. The dress alone is quite a sight to behold; we hope everyone will look past Miss Rubik to see what the actual advert is about and buy the product. Actually one of the best adverts we've seen for a long time; we literally can't wait until this perfume comes out; if it's anything like the bottle and the campaign, it'll be an instant favourite.