It seems that Burberry have a lot to celebrate this week. Not only are they opening their first ever UK Burberry Brit store in London's Covent Garden on the 15th, but they are hosting what could be their biggest live event tomorrow. The huge runway presentation will be staged at Beijing's Television Center and will feature British band Keane with their first ever performance in China. Burberry say the show will feature life-like holograms, great fashion, top models and even a celebration of the British weather, which, given the last few days, could be anything!
Burberry have been known to generate a huge amount of media attention for their shows, for example, streaming their LFW show live (including in the streets of London for all to see!)
It will be streamed globally on burberry.com so every fashionista can be part of the experience. Hurrah!
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