Or is it? Does this even look like Zooey Deschanel?
This isn't the first Rimmel campaign the 500 Days of Summer actress has fronted, but it is the first where her face has been so overly Photoshopped and distorted that she's barely recognisable.
We had to do a triple take to make sure we weren't seeing things when we first saw this campaign. If there was a specific look the people at Rimmel were searching for, don't you think they should have just hired a model that naturally possessed the image they were looking for, instead of taking away every original feature that makes their celebrity endorser unique?
Just when we thought the beauty world was taking a giant step forward with the release of the first unretouched make-up campaign, it seems to be taking a step back.
Fans of Rimmel and Miss Deschanel we are; fans of this current campaign we are not. What do you think?
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