The first unretouched make-up ad campaign

Make Up For Ever appear to have gone where no make-up advertising campaign has gone before..or rather, not gone.

In a bid to gain publicity and break away from the Photoshop mould, they admitted to stepping away from the airbrush and releasing an ad which hansn't been retouched in post production. 

We commend what they have done, and hope that others will start to follow suit. Besides, we don't think the model actually needs any retouching anyway, do you?